Check Out Our Genealogy Blog »

New York Times ADS

The New York Times Co. Post An 82 Percent Decline In 2nd Quarter ProfiAll researchers quickly see the importance of locating newspaper articles whether they are trying to find information on ancestors or historical events. The newspaper has always been one of the best source of information at any given time period.

Another great purpose of the newspapers are the advertisements (which help pay for the news production) located in the papers. The New York Times archives are taking that step to separate out the advertisements. Their newest project is named ‘Madison’ (for the famous advertisement avenue in the country). It needs assistance of the general public to help identify and tag individual, multiple advertisements in its massive collection of papers. They developed an open-source platform named ‘Hive’.

Having already done a good deal of indexing the news articles over the decades the software used does not recognize and tag advertisements. That is where the general public can help. Hive in the Madison project is starting with the 1960s (a high time in print advertisements).

A volunteer on the site can help by viewing numerous scanned sections of a newspaper page. A date of publication is in the lower left corner. The volunteer selects a button of whether what they see is a single ad, multiple ads, part of an ad or not an advertisement at all. The can then ‘tag’ the advertisement so it can be identified.


To help a person can also transcribe some advertisements. There is a selection box in the upper left corner.

To get started, complete the profile in the upper right. Then select working on ‘Find Ads’, or ‘Tag Ads’ or ‘Transcribe Ads’. If you do ‘find ads’ selections will appear. It may take a few moments to fully loads the digital image. Then review and press one of the four buttons on the right — one ad, multiple ads, part of an ad or not an ad. You can zoom in for more detail with the tools in the right corner.

So here is an interesting project anyone can work at, even for just a few minutes a day.

Related genealogy blogs:

New York Newspapers

Small Town News


Newspapers by States


< Return To Blog