Ancestry Provides Benefits of CCPA to All Customers

Ancestry.com points out that the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. The law requires businesses that collect a California consumer’s personal information to disclose to that consumer the categories and specific pieces of personal information the business has collected. It also gives the California consumer the right to direct a business that sells personal information about the consumer to third parties to not sell the consumer’s personal data.

Ancestry.com states that it has taken steps to help ensure that their privacy program meets the CCPA requirements, including enhanced disclosures when Ancestry customers request their data. Ancestry does not sell the personal information of its customers. As such, California consumers won’t see a “Do Not Sell My Personal Data” button on their websites.

Ancestry decided to provide the benefits of the CCPA to all of their customers, not just those in California. They did the same with their compliance efforts for Europe’s General Data Protection Regulation (GDPA) when it went into effect.

In other words, Ancestry customers don’t have to live in California in order to for Ancestry to provide you with CCPA protections. You also don’t have to live in Europe for Ancestry to provide you with the protections that the GDPA provides. Ancestry decided to go ahead and give those data protections benefits to all of their customers.

Ancestry publishes a Transparency Report that details all of their interactions with law enforcement agencies. They have published their 2019 report.

There total number of interactions with law enforcement went down from 2018 to 2019. Ancestry is proud to reassure customers that, like all years prior, Ancestry did not provide any genetic data to law enforcement in 2019.

Ancestry recommends that everyone take the time reset their passwords for 2020, check the sharing settings on their social media, and revisit their privacy controls on Ancestry.com. It is a good way to help keep your data safe.

Related Articles on FamilyTree.com:

Your Privacy is Ancestry’s Top Priority

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Best Data Practices to Protect Privacy of Consumer Genetic Data